Marketing & Communication Strategies for Aging & Accessibility (CAPS I)

Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries. As a graduate of this course, you will be able to:

Explain the three segments within the Aging in Place market that present business opportunities for building professionals
Implement a process for promoting new opportunities for products and services in the Aging in Place market
Enhance your sales process with effective techniques for the Aging in Place market
This course qualifies for:


Continuing Education Hours: 6.0

Designations: CAPS,CGA,Master CSP

Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

The National Association of Home Builders is a Registered Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled.


$262 Member rate if you belong to the NAHB or your local BIA. Discount is also offered for current NARI & NKBA members

$312 For non members.

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